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它山之石

一个成功的主页有五个要素

来源:派臣科技|时间:2019-02-09|浏览:

For many people, your homepage design will be their first impression of your business – and you never get a second chance at a first impression. Investing in a homepage that will draw customers in and stop them from hitting the dreaded ‘Back’ button is very important. Here are our five tips to a successful homepage:

对许多人来说,你的主页设计将会是他们对你的企业的第一印象——而你永远不会有第二次机会给他们留下第一印象。投资一个能吸引顾客并阻止他们点击“后退”按钮的主页是非常重要的。以下是我们制作成功主页的五个贴士:

 

1. Contact information

联系信息

No matter how a web user has ended up on your website, it’s up to you to make sure they get the information and help they need straight from your homepage. For customers who are looking to ask a question or find out more about a service, the best way to do this is to make it easy to get in touch.

无论一个web用户是如何进入您的网站的,确保他们直接从您的主页获得所需的信息和帮助都取决于您。对于那些想要问问题或者想要了解更多服务的客户来说,最好的方法就是让他们更容易联系到你。

Include a phone number in the header, put in an email button so they can fire you a line immediately and also clearly link to a ‘Contact’ page that includes your physical address. If you own a retail business, be sure to prioritise your physical address – there’s nothing more frustrating than failing to find out where a business is on its own website!

在邮件头写上电话号码,加上一个电子邮件按钮,这样他们就能立即给你发邮件,还能清楚地链接到一个包含你的实际地址的“联系人”页面。如果你拥有一家零售企业,一定要优先考虑你的实际地址——没有什么比在自己的网站上找不到一家企业的地址更令人沮丧的了!

 

2. Clear navigation links

清晰的导航链接

Web users are becoming increasingly savvy when it comes to navigating new sites, but they also tend to have some well-defined expectations when it comes to navigation. It may be tempting to create a gorgeous, all-singing, all-dancing homepage, but if you subvert common navigation rules, you’ll soon find your bounce rates increasing.

Web用户在浏览新站点时变得越来越精明,但在导航方面,他们也往往有一些明确定义的期望。创建一个华丽的、所有人都在唱歌跳舞的主页可能很诱人,但如果你破坏了常见的导航规则,你很快就会发现你的跳出率在增加。

Create a homepage with clearly labelled links in the header, intuitive clickthroughs on any images and appropriate calls to action. If your site caters to different clients – if you sell to both homes and businesses, for example – it’s also wise to employ clear segmentation techniques that will guide users to the correct section of the site.

创建一个主页,在标题中有明确标记的链接,直观的点击任何图片和适当的行动调用。如果你的网站面向不同的客户——例如,如果你同时面向家庭和企业——那么明智的做法是使用清晰的细分技术,引导用户找到网站的正确部分。

 

3. Sign them up

签字了

Your contact list is an extremely valuable commodity, so if you’re not using your homepage as an opportunity to attract new names, you’re squandering prime real estate.

你的联系人列表是一种非常有价值的商品,所以如果你不把主页作为吸引新名字的机会,你就是在浪费黄金地段。

Make it easy for new visitors to sign up to your newsletters or special offers and you’ll have a potential revenue stream and another chance to make a conversion at a later date. Don’t make customers click through to another sign-up page – let them enter their details directly on your homepage and you’re far more likely to see your contact list grow.

让新访客更容易地订阅你的时事通讯或特别优惠,这样你就有了潜在的收入来源,而且以后还有机会进行一次转换。不要让客户点击另一个注册页面——让他们直接在你的主页上输入他们的详细信息,这样你就更有可能看到你的联系人列表的增长。

 

4. Add social media links

添加社交媒体链接

If you have a social media presence, your homepage is the perfect place to advertise it. Let customers know there’s an alternative way to stay in touch or find out about special deals and new products by including links to your social streams.

如果你有一个社交媒体的存在,你的主页是一个完美的地方做广告。让客户知道还有一种方法可以保持联系,或者通过添加到你的社交流的链接来了解特价商品和新产品。

Small, official icons are all you need to include – social media users are quick to recognise their chosen brands.

你只需要加上小小的官方图标——社交媒体用户很快就能认出他们选择的品牌。

 

5. Images that represent your business

代表您的业务的图像

Snappy headlines, well-written links and smart copy are all essential to a good homepage, but without the right accompanying images, there’s a chance all your hard work will go to waste. The average user makes up their mind about a website in a matter of seconds, so your images need to portray your business accurately and professionally. Spend time selecting images that reflect your brand, whether they are quirky cartoon characters or serious stock photos.

漂亮的标题、好的链接和漂亮的文案对于一个好的主页来说都是必不可少的,但是如果没有正确的图片,你所有的努力都有可能白费。一般用户在几秒钟内就会对一个网站做出决定,所以你的图片需要准确、专业地描述你的业务。花点时间选择能反映你品牌的图片,无论是古怪的卡通人物还是严肃的库存照片。

Your homepage is the front door to your business – make sure it does everything it can to encourage customers to step inside. If you would like to speak to someone about how to better improve your homepage design and/or website, please contact our consultants on 400 876 1002.

你的主页是你企业的前门——确保它尽其所能鼓励客户进入。如果你想和别人谈谈如何更好地改善你的主页设计和/或网站建设,请联系我们的顾问400 876 1002。

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