它山之石

Tashan stone of

案例
免费获取策划方案多一份参考,总有益处

它山之石

DIY指南创建伟大的营销视频

来源:派臣科技|时间:2019-02-10|浏览:

Video is a great marketing tool for helping you achieve your business goals. It has been shown to engage customers, improve conversion rates and helps drive traffic to your site, which is great for SEO.

视频是帮助你实现商业目标的一个很好的营销工具。它已经被证明可以吸引客户,提高转化率,帮助提高网站建设的流量,这对于SEO来说是非常好的。

Here’s our DIY guide to creating great marketing videos.

这是我们自制的制作优秀营销视频的指南。

 

Define your purpose

定义你的目标

As with any marketing tool, it’s vital that you know what you want to achieve with your video. This will allow you to create very specific, targeted videos with a clear message, which will resonate with viewers. That’s going to give you a better return on your investment.

和任何营销工具一样,你必须知道你的视频想要达到什么效果。这将允许你创建非常具体,有针对性的视频与明确的信息,这将与观众产生共鸣。这会给你的投资带来更好的回报。


Know your audience

了解你的听众

The second thing to identify is exactly who you are targeting with your video. It’s important to know the characteristics of your audience in order to design content that will connect with them. Consider their demographics, interests, industry, level of seniority and any pain points that you can help them address.

第二件要确定的事情是你的视频的目标人群。为了设计与受众相关的内容,了解受众的特点非常重要。考虑他们的人口结构、兴趣、行业、资历水平,以及你能帮助他们解决的任何痛点。

 

Choosing the right type of video

选择正确的视频类型

Once you know why you’re making the video and who will be watching it, you can work out the best approach. There are many different kinds of video, such as the customer testimonial, product demonstration, interview or animation. Think about who your audience is and what style of content they would enjoy. Then match the type of video to your purpose.For example, if you want to build brand awareness and loyalty, you might produce a customer testimonial. If you need to educate your market about your services, you might choose a case study or product demonstration.

一旦你知道你为什么要制作这个视频,以及谁会观看它,你就可以找出最好的方法。有许多不同类型的视频,如客户的推荐,产品演示,面试或动画。想想你的读者是谁,他们喜欢什么样的内容。然后根据你的目的匹配视频的类型。例如,如果你想建立品牌知名度和忠诚度,你可能需要提供客户的证明。如果您需要教育您的市场关于您的服务,您可以选择案例研究或产品演示。

 

Keep it real

保持真实

Video is a great opportunity to let customers see the ‘real’ you. Most consumers are looking for a business they can trust as well as information on how your business can help them. So keep it human and allow the video to reflect your business values and personality. Humour can be a great addition in the right circumstances – people love to share funny or thought-provoking videos.

视频是一个让客户看到“真实”的你的好机会。大多数消费者都在寻找他们可以信任的企业,以及您的企业如何帮助他们的信息。因此,保持人性化,让视频反映你的商业价值和个性。在适当的情况下,幽默是一个很好的补充——人们喜欢分享有趣或发人深省的视频。

 

Measuring ROI

测量投资回报率

How you measure the success of your video will depend on your intended goals. Things to consider include the number of views, shares, downloads, leads generated, sales, revenue and cost per lead or sale. Compare these to other marketing strategies you’re undertaking.

如何衡量视频的成功取决于你的目标。需要考虑的因素包括浏览量、分享量、下载量、产生的潜在客户数量、销售额、每笔潜在客户或销售额的收入和成本。将这些策略与您正在实施的其他营销策略进行比较。

 

Online video is growing in popularity for the simple reason that it works. Follow these simple steps to planning your marketing video and you’ll quickly create a host of engaging, effective content and see positive results.

在线视频越来越受欢迎,原因很简单:它很有效。遵循这些简单的步骤来规划你的营销视频,你会很快创建一个吸引人的,有效的内容和看到积极的结果。

留言

返回顶部


君