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它山之石

为什么在网上开展业务会增加你的目标受众

来源:派臣科技|时间:2019-02-10|浏览:

Launching your company online can seem risky as you are placing your business on a much larger and competitive platform than brick and mortar businesses. But with strategic online planning you can not only keep hold of your existing target audience, you can actually increase it.

当你把你的业务放在一个比传统业务更大、更有竞争力的平台上时,在网上成立你的公司似乎是有风险的。但是有了战略性的在线计划,你不仅可以留住你现有的目标受众,你还可以增加它。

 

How?

如何?

The internet is accessible. Let’s say you ran a pearl jewellery store on York street - your target audience would be upmarket and wealthy. However, the physical location of your business would make it less accessible for potential customers living in Palm Beach who would be interested in purchasing your product, but put off by your store’s location. This is a problem as it reduces sales, but by creating an effective internet business you can extend your product to customers who were previously out of physical reach and therefore optimise your sales.

互联网是可访问的。假设你在约克街经营一家珍珠珠宝店——你的目标客户将是高档和富有的人。然而,您的业务的物理位置将使棕榈滩的潜在客户更难以接近,这些客户可能有兴趣购买您的产品,但会因为您的商店位置而推迟购买。这是一个问题,因为它减少了销售,但通过创建一个有效的互联网业务,您可以将您的产品扩展到以前无法触及的客户,从而优化您的销售。



Be careful…

小心……

While online traffic is a good sign, massive amounts of traffic will not benefit if you don’t convert online visitors into clients. You want qualitative trafficking rather than quantitative - what we mean by this is that the customers who are being directed to your site need to be relevant. What you don’t want is hundreds of customers visiting your site who are only interested in gold jewellery because they have no initial interest and probably won’t make a purchase.

虽然在线流量是一个好迹象,但如果你不把在线访客转化为客户端,大量的流量将不会受益。你想要的是定性交易而不是定量交易——我们这么说的意思是,被引导到你的网站建设的客户需要是相关的。你不希望看到的是数以百计的客户访问你的网站,他们只对黄金首饰感兴趣,因为他们没有初始兴趣,可能不会购买。

 

But how you can increase online traffic and control it at the same time?

但是如何在增加在线流量的同时控制它呢?

Refine your search. Search engines have become essential to businesses and with search engine optimisation you need to be tactful and know the keyword searches to target - with the right key word you can you can focus your traffic and localise your search.

精炼你的搜索。搜索引擎已经成为企业必不可少的,随着搜索引擎的优化,你需要机智,知道要搜索的关键字——用正确的关键字,你可以集中你的流量,本地化你的搜索。

 

What you need to remember:

你需要记住的是:

Focus on your best customers - genuine sales growth typically comes through maximising results from an established customer base

专注于你最好的客户——真正的销售增长通常来自于从一个已建立的客户群中获得最大的结果

An effective keyword strategy will make online business less competitive and cheaper to maintain. What tips can you give when making the offline to online transition?

一个有效的关键字策略将使在线业务竞争力降低,维护成本降低。当你从线下过渡到线上的时候,你有什么建议?

Paichen can help you launch your online business today - it’s what we do! To speak to a consultant today about your online business please contact us on 400 876 1002.

派臣可以帮助您启动您的在线业务今天-这是我们所做的!今天要与顾问讨论您的在线业务,请致电400 876 1002与我们联系。

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