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它山之石

你必须号召行动的三个原因

来源:派臣科技|时间:2019-02-10|浏览:

A compelling call to action can be the difference between a missed opportunity and securing a sale. If you have a great website that’s not resulting in as many conversions as you hoped, it could be because you haven’t included enough calls to action that help ensure your visitors know what to do. Make sure the required action is visibly clear and obvious to visitors in the form of clickable links and buttons, both in the text and on the page.

一个令人信服的行动呼吁,可能是错失机会和确保出售之间的区别。如果你有一个伟大的网站,没有像你希望的那么多的转换,这可能是因为你没有包括足够的呼吁行动,以确保你的访客知道该做什么。确保所需要的操作以可单击的链接和按钮的形式(无论是在文本中还是在页面上)对访问者来说都是清晰可见的。

Here are three key reasons why calls to action can help capture and convert customers and bolster your bottom line.

这里有三个关键的原因,为什么行动呼吁可以帮助捕获和转换客户,并支持你的底线。

 

Reducing shopping cart abandonment

减少购物车废弃

According to industry blog Get Elastic, shopping cart abandonment rates range between 50 and 70 per cent, suggesting that when it comes to conversions, businesses are failing to get it right. However, including a strong call to action on each page will make it simple for customers to click and commit to a sale – this builds powerful customer intimacy during the transaction lifecycle while reversing the likelihood of high abandonment rates.

行业博客Get Elastic的数据显示,购物车废弃率在50%至70%之间,这表明,在转换方面,企业做得不好。然而,在每个页面上加上强烈的行动呼吁,将使客户更容易点击并承诺销售——这将在交易生命周期中建立强大的客户亲密关系,同时扭转高放弃率的可能性。

 

Customer responsiveness

客户响应能力

Customers are less interested in your products and services than they are in the benefits they can bring to their lives. That’s why your prospects are more likely to respond to clear calls to action that appeal to their personal goals and emotions rather than tired marketing jargon designed to land you a sale.

客户对你的产品和服务更感兴趣的是他们能为自己的生活带来的好处,而不是你的产品和服务。这就是为什么你的潜在客户更有可能响应明确的行动呼吁,以迎合他们的个人目标和情感,而不是乏味的营销行话,旨在让你获得销售。

Customers might not be ready to commit to a product and make a purchase when they first land on your website, so offer them clear alternatives, like ‘request a quote’ or an email signup.

当客户第一次登陆你的网站时,他们可能还没有准备好购买你的产品,所以给他们提供清晰的选择,比如“请求报价”或电子邮件注册。

 

Closing the deal

关闭交易

Whether it’s highlighting the contents of a shopping cart or asking customers to enter their credit card details, a well-placed call to action is a strong catalyst for converting leads into sales. It’s worth remembering that online customers are time-poor, highly connected and interested in making purchases with minimum fuss – if you make the buying process as seamless as possible, you will be rewarded with repeat business down the track.

无论是强调购物车的内容,还是要求客户输入信用卡的详细信息,一个合适的行动电话都是将潜在客户转化为销售的强大催化剂。值得记住的是,在线客户时间有限,联系紧密,对购物的兴趣不大——如果你让购买过程尽可能无缝衔接,你将获得回头客的奖励。

Calls to action might seem like a minor element of running an online business, but they can have a major impact on profitability, revenue and sales. Are strong calls to action used throughout your website? How has this impacted your conversions?

号召人们行动起来似乎是经营在线业务的一个次要因素,但它们可能会对盈利能力、收入和销售产生重大影响。在你的网站建设上是否使用强烈的行动呼吁?这对您的转换有什么影响?

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