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它山之石

增加网络流量的聪明方法

来源:派臣科技|时间:2019-02-11|浏览:

In the offline world, you can rely on a striking shopfront and stellar customer service. But if you’re doing business online, you need to dream up more inventive ways to get customers through your door. Making a concerted effort to grow your web traffic is important for improving your brand presence and expanding your bottom line – factors that will help you maintain a competitive edge. Here are four clever ways to supercharge your web traffic.

在现实世界中,你可以依靠引人注目的店面和一流的客户服务。但是如果你在网上做生意,你需要想出更有创意的方法来吸引顾客。共同努力增加你的网络流量对于提高你的品牌形象和扩大你的底线是很重要的——这些因素将帮助你保持竞争优势。这里有四个聪明的方法来增加你的网络流量。

 

1. Get on board with Google Tools

使用谷歌工具

From AdWords and Analytics to Keywords and Disavow, online search giant Google has turned tracking and accelerating your web traffic into a virtual breeze. Invest some time getting to know these programs and understanding how they can benefit you – they represent an arsenal of customer intelligence that can spark profitable insights and instant growth.

从AdWords和分析到关键词和否认,在线搜索巨头谷歌已经把跟踪和加速你的网络流量变成了一场虚拟的微风。花点时间去了解这些程序,了解它们是如何让你受益的——它们代表了一个客户智能库,可以激发有利可图的见解和快速增长。

 

2. Grow your company blog

发展公司博客

So you’ve made a half-hearted commitment to blogging, but you’re too time-poor to jump right in? Spend some time thinking about your content strategy and devote resources to the type of posts that will drive traffic and deliver results. Remember, content that offers value to the customer is infinitely more useful than shameless promotion. This means how-to videos, product tutorials and free giveaways are better than a thinly veiled sales spiel.

所以你对写博客的承诺是半心半意的,但你的时间太紧了,不能马上投入?花点时间思考一下你的内容策略,把资源投入到那些能带来流量和结果的帖子上。记住,为客户提供价值的内容比无耻的促销有用得多。这意味着,指导视频、产品教程和免费赠品总比赤裸裸的销售说辞好。

 

3. Develop your social media presence

发展你的社交媒体形象

It might sound obvious, but nailing your social media presence is a powerful way to connect with your customers and drive traffic to your site. That’s why it’s imperative to regularly reach out to your customers via social media and quickly address their comments or concerns. It’s also worth placing social sharing buttons alongside online content such as product images, newsletters and blog posts. If you make social sharing as easy as possible, it’s likely that your current customers will help bring traffic back to you.

这听起来可能很明显,但是确定你的社交媒体存在感是一种与你的客户建立联系并为你的网站建设带来流量的强大方式。这就是为什么有必要通过社交媒体定期联系你的客户,并迅速解决他们的意见或担忧。将社交分享按钮与产品图片、时事通讯和博客文章等在线内容放在一起也是值得的。如果你让社交分享变得尽可能的简单,你现在的客户很可能会帮你带来流量。

 

4. Keep on top of Search Engine Optimisation (SEO)

保持搜索引擎优化(SEO)的领先地位

There’s no denying that SEO is a fickle world, but it’s important that you keep on top of its various shifts. Whether this means outsourcing your SEO strategy to an expert or cross-referencing keywords and algorithms, it’s critical that your search value is always up to scratch. Boosting your web traffic doesn’t have to be difficult, but it does demand your attention, effort and time. But by making it a priority, you’re placed to leave sluggish sales far behind.

无可否认,SEO是一个变幻莫测的世界,但重要的是你要掌握它的各种变化。无论这意味着将SEO策略外包给专家,还是交叉引用关键字和算法,关键是你的搜索价值总是符合要求的。提高你的网络流量并不困难,但它确实需要你的注意力,努力和时间。但是,如果你把它作为优先事项,你就会把低迷的销售远远抛在后面。

What are your best tips for growing web traffic?

对于不断增长的网络流量,你最好的建议是什么?

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