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它山之石

优化你的网站的三条规则

来源:派臣科技|时间:2019-02-11|浏览:

Optimising your website will help improve the viewer experience and increase conversions. However, the process of putting conversion principles into practice can be a little more elusive. In particular, the art of content placement represents a grey zone for business owners thanks to conflicting beliefs about the impact of user behaviour on conversions, leads and sales.

优化你的网站将有助于提高浏览者的体验和转化率。然而,将转换原则付诸实践的过程可能有点难以捉摸。特别是,由于对用户行为对转化率、潜在客户和销售的影响存在相互矛盾的看法,内容放置的艺术对企业所有者来说是一个灰色地带。

 

Put your user first

把用户放在第一位

Users typically scan a screen from top to bottom, left to right – smart business owners should leverage this “F pattern” to arrange information across their website. Conduct a little user analysis to work out which pieces of data you’d like your customer to access first. Then, arrange the most critical information on the top-left section of the website and organise lower-priority pieces in decreasing order of importance.

用户通常从上到下、从左到右扫描屏幕——聪明的企业所有者应该利用这种“F模式”来安排整个网站建设中的信息。进行一些用户分析,确定您希望客户首先访问哪些数据。然后,将最重要的信息排列在网站的左上角,并将优先级较低的信息按重要性的降序排列。

If you make an effort to follow this visual hierarchy, it’s likely to reap big rewards in terms of clicks, conversions and sales. Just make sure you monitor changes in user behaviour – the best conversion strategy is one that’s responsive and highly engaged.

如果你努力遵循这种视觉层次结构,它可能会在点击、转换和销售方面获得巨大回报。只要确保监视用户行为的变化—最好的转换策略是响应性强且高度参与的策略。

 

Choose your calls to action carefully

仔细选择行动的号召

Although it’s tempting to include multiple calls to action, remember to think critically about what you want users to absorb first. Including too many points of interest risks confusing users and diluting the message, while failing to highlight relevant information shows that your website (and online business) lacks focus.

尽管包含多次行动呼吁很诱人,但请记住要批判性地考虑您希望用户首先接受的内容。包含太多的兴趣点可能会让用户感到困惑,削弱信息的吸引力,而不突出相关信息则表明你的网站(和在线业务)缺乏重点。

Choose two or three important messages and highlight them using bolder fonts and negative space. Understanding the power of visual hierarchy is the first step towards supercharging your content placement efforts.

选择两个或三个重要的消息,并用粗体和负空间突出它们。理解视觉层次结构的力量是增强内容放置效果的第一步。

 

Contrast is king

对比是王

It’s essential to downplay elements that don’t require highlighting while emphasising the content you’d like to make the biggest mark. That means product headings, promotions and key business information should be distinct from the main layout, while trust markers such as security information can be rendered more subtly and relegated to the background.

在强调你想要突出的内容时,一定要淡化那些不需要突出显示的元素。这意味着产品标题、促销活动和关键业务信息应该与主布局不同,而安全信息等信任标记可以更巧妙地呈现出来并放到后台。

While it’s important that your supporting content is noticed, it should never impede your main conversion path. If you’re strategic about contrasting aspects of your website, you’re more likely to garner strong results.

虽然重要的是要注意到您的支持内容,但它不应该妨碍您的主要转换路径。如果你在对比网站的各个方面时很有策略,你就更有可能获得好的结果。

Although it’s easy to overlook the power of content placement across your website, this can equal lost sales. Taking control of your online real estate can accelerate your conversion levels and take your profits from good to great.

尽管很容易忽视网站内容布局的重要性,但这也会导致销售的流失。控制你的在线房地产可以加速你的转换水平,让你的利润从好的变成好的。

Paichen has a wide range of Online Marketing solutions to help small to medium businesses get noticed online.

派臣拥有广泛的在线营销解决方案,帮助中小型企业获得在线关注。

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