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2019年一个网站的价格是多少?

来源:派臣科技|时间:2019-02-12|浏览:

It’s like walking into a shopping centre and finding yourself lost in a jungle of brands, labels and prices you can’t justify. And the internet is no different. Essentially, when you own a website, you own a slice of web real estate, and some agencies will charge you through the roof for it. But that’s not always necessary if you have a keen eye for the fine print and a knack for identifying quality – if you know the company you’re working with, you know the kind of work they are likely to create.

这就像你走进一家购物中心,发现自己迷失在品牌、标签和价格的丛林中,找不到合理的价格。互联网也不例外。基本上,当你拥有一个网站的时候,你就拥有了一部分网络空间,一些代理机构会为此向你收取高昂的费用。但如果你对细节有敏锐的洞察力,并有识别质量的诀窍,那么这并不总是必要的——如果你了解你所工作的公司,你就知道他们可能会创造什么样的工作。

But this year, prices in website design have significantly increased. In fact, small businesses have been spending an average of around $1000 to $10,000 for a new site, while larger companies have splurged around $32,000. Those numbers vary, and they’re not decreasing as time goes on, thanks to the nature of user behaviour and demands and the advancements of functionalities.

但今年,网站建设的价格明显上涨。事实上,小型企业在新网站上的平均花费在1000到10000美元之间,而大型企业则在32000美元左右。由于用户行为和需求的性质以及功能的改进,这些数字是不同的,并且不会随着时间的推移而减少。

 

Why the price increase?

为什么价格上涨?

Generally, rising costs are due to the shifting complexities of website design. Marketing experts and designers now have a huge responsibility of ensuring layouts and functionalities suit the evolution of user behaviour. With more demand for on-the-go features and 24/7 accessibility, designs need to cater for these changes. And they are constantly fluctuating.

一般来说,成本上升是由于网站设计的复杂性不断变化。市场专家和设计师现在有很大的责任确保布局和功能适应用户行为的演变。随着对即时功能和24/7可访问性的更多需求,设计需要迎合这些变化。它们一直在波动。

However, there are a few key features to look out for when opting for a web design. If you’re looking at investing in a new company to give your business an online makeover, make sure you understand what they’re putting on the table. Some of the heftier price tags are attached to the finer print, so it pays to know what you’re getting:

然而,在选择web设计时,有一些关键的特性需要注意。如果你正在考虑投资一家新公司,让你的业务在网上焕然一新,那就确保你明白他们在说什么。一些更高的价格标签附在更精细的印刷上,所以知道你得到了什么是有好处的:

Responsive design: Thanks to the rise of mobile device browsing and on-the-go user behaviour, websites now need to be responsive in nature. That means they need to be able to adapt to the screen they are being viewed from, scratching out the need for users to zoom in or unnecessarily scroll when they visit a website. These designs can often incur a larger fee. But these are one of the must-have addons, especially with Google’s recent announcement to favour mobile-responsive websites in search result rankings.

响应式设计:由于移动设备浏览和动态用户行为的兴起,网站现在需要响应式设计。这意味着他们需要能够适应他们正在观看的屏幕,消除用户在访问网站时放大或不必要地滚动的需要。这些设计通常会产生较大的费用。但这些都是必备的插件之一,尤其是谷歌最近宣布将在搜索结果排名中优先考虑移动响应网站。

Usability testing: You’ve got a brand-spanking new website looking fresh and ready to go. But if it doesn’t do what it’s meant to do, then you’re in for some trouble. Usability testing, when done right, irons out the potential for any broken features or missed errors, making sure the finished product is market-ready.

可用性测试:你已经有了一个全新的网站。但是如果它没有做它应该做的,那么你就有麻烦了。可用性测试如果做得好,就能消除任何可能出现的功能缺陷或遗漏的错误,确保最终产品已经上市。

Conversion rate optimisation: Otherwise known as CRO, conversion rate optimisation is one of those extra services web designers might nudge you towards, that can be particularly handy for ensuring your website is benefitting your business. It’s one thing to have a site live, but it needs to be a well-oiled machine that generates leads and boosts your ROI; it has to convert. However, depending on how much assessing and work there is to undertake, some companies will charge you a pretty dollar for this solution.

转化率优化:也被称为CRO,转化率优化是web设计人员可能会推动您使用的额外服务之一,它对于确保您的网站使您的业务受益特别方便。拥有一个实时的网站是一回事,但它需要是一台运转良好的机器,能够产生线索并提高你的投资回报率;它必须转换。然而,根据需要进行的评估和工作的数量,一些公司会向您收取相当高的费用。

An inexperienced or unorganised team: The above points are all things that can add up cost wise, but are likely to benefit your website and business. However, a team that isn’t well-equipped or trained to undertake the project in the first place can be disastrous...and costly. Spending more time organising, fixing and actioning web design equates to more money out of your account, and that’s never a good thing. Know exactly what your nominated agency is capable of doing, what they promise to deliver and what they’re accountable for in regards to both timelines and quality.

一个没有经验或没有组织的团队:以上几点都可以增加成本,但可能有利于你的网站和业务。然而,一个团队如果一开始就没有良好的装备或训练来承担这个项目,那将是灾难性的……和昂贵的。花更多的时间组织、修复和活动网页设计就等于从你的账户里拿出更多的钱,这从来都不是一件好事。确切地知道你指定的代理机构能够做什么,他们承诺提供什么,以及他们在时间和质量方面负责什么。

 

Signs your web designer is costing you too much

说明你的网页设计师花了你太多钱

Agencies that don’t quite understand (or care) how efficient their teams and resources are, are the ones that will end up harming your bottom line the most. Knowing how these kind of professionals operate means you can keep well away from ‘disaster zones’ before you get in too deep.

那些不太了解(或不关心)他们的团队和资源有多高效的机构,最终会对你的底线造成最大的伤害。了解这些专业人士是如何运作的,意味着你可以在陷得太深之前远离“灾区”。

Conversion optimisation, responsive design and all the other innovative features that can be tacked onto your project are worth the investment. But those that are behind these implementations need to be able to carry them out the right way. Here’s a few pointers to help you determine a good designer, from a not-so-great one…

转换优化、响应式设计和所有其他可以附加到项目上的创新特性都是值得投资的。但是那些在这些实现背后的人需要能够以正确的方式实现它们。这里有一些建议可以帮助你从一个不那么优秀的设计师中选出一个优秀的设计师。

They don’t call you regularly: If your web designer isn’t providing you with an update routinely – perhaps weekly or fortnightly – it’s probably because they don’t have one to give. No news can be good news, but not in this case. Chances are, not a whole lot has been done, meaning more time and money spent on getting your website done over the long-run.

他们不会定期给你打电话:如果你的网页设计师没有定期给你提供更新——可能是每周或每两周——那可能是因为他们没有更新的内容。没有消息可能是好消息,但在这种情况下不是。有可能的是,并没有做很多,这意味着从长远来看,你需要花费更多的时间和金钱来完成你的网站。

They are getting too creative: Some designers love to get a little too creative. The main purpose of a site is for it to inform viewers, create leads and convert customers. If the cycle of this is too mixed up in the design of the actual page, then there’s something wrong. In fact, 76% of users say the most important element of a website is that information they’re looking for is easy to find. An agency that loses your primary messages in unnecessary creativity is one that you can afford to get rid of. Keep it simple.

他们太有创意了:有些设计师喜欢有点太有创意。网站的主要目的是为浏览者提供信息,创造线索和转化客户。如果这个循环在实际页面的设计中过于复杂,那么就有问题了。事实上,76%的用户表示,网站最重要的元素是他们寻找的信息很容易找到。一个在不必要的创意中失去了你的主要信息的机构是一个你可以摆脱的机构。保持简单。

They haven’t tried to understand your brand: This happens time and time again. A business is desperate to get a website up and running ASAP. And that’s fine. But a lot of web design companies are all too happy to get something simple through the door and live – quick product, quick bucks. But that usually ends up in misaligned expectations and a complete lack of understanding in your business and core objectives. What you’re likely to get at the end of it is a site that doesn’t reflect who you are as a brand, and doesn’t function the way you need it to, ending up in wasted dollars and hours on something that’s completely wrong.

他们没有试着去理解你的品牌:这种情况一次又一次地发生。一家企业迫切希望尽快建立并运行一个网站。这很好。但是,很多网页设计公司都很乐意让一些简单的东西通过门和生活-快速的产品,快速赚钱。但这通常会导致预期的偏差和对业务和核心目标的完全缺乏理解。你可能最终得到的是一个网站,它没有反映出你作为一个品牌是谁,也没有按照你需要的方式运作,最终在完全错误的事情上浪费金钱和时间。

 

Finding a cheap web designer in 2019

2019年找到一个便宜的网页设计师

It might seem a little doom and gloom, but it’s not. The moral of the story is that you can find a cheap – but quality-driven – web designer if you know what to look out for. They need to be trustworthy, have your best interests in mind and understand exactly what your business is all about. They should embrace your goals as their own.

这看起来可能有点悲观,但事实并非如此。这个故事的寓意是,如果你知道该注意什么,你可以找到一个便宜但质量驱动的网页设计师。他们需要值得信赖,把你的最大利益放在心上,准确理解你的业务是什么。他们应该像拥抱自己一样拥抱你的目标。

While we don’t want to toot our own horn, Havealook demonstrates the ideal way you can achieve sleek, functional web design, without the hefty price tag to go with it. Here’s a few examples of our packages in action:

虽然我们不想自吹自擂,但Havealook展示了一种理想的方式,你可以实现光滑、功能强大的网页设计,而不需要昂贵的价格。下面是我们的一些实际应用的例子:

Lite - $795  www.everlaytiling.com.au

conomy 经济 - $1,595  www.vuedumondetravel.com.au

Premium 溢价 - $2,095  www.brewu.com.au

The Works 作品 - $2,795  www.tpmt.com.au

The reason why we feel it’s important to note these options is to convey how affordable web design can still be a reality in 2019. The cost of the website is ultimately up to the provider you choose for the project, but they also need to be up to scratch in their output. Assess their team, reviews and match that information with the fee they ask for. Does it all add up?

我们之所以觉得注意这些选项很重要,是因为我们想要传达的是,在2019年,人们能够负担得起的网页设计仍然能够成为现实。网站的成本最终取决于您为项目选择的提供商,但它们的输出也需要达到标准。评估他们的团队,评估并将这些信息与他们要求的费用相匹配。这一切合起来了吗?

Here’s a comparison of prices you are likely to find from other web design companies:

以下是你可能从其他网站设计公司找到的价格对比:
Product      Company 1     Company 2     Company 3
Basic website (static)     $10,000     $24,000     $30,000
eCommerce website      $25,000     $55,000     $100,000

产品公司1公司2公司3
基本网站(静态)$10,000 $24,000 $30,000
电子商务网站2.5万美元5.5万美元10万美元

If you compare those figures to the solutions provided by other agencies, like Havealook, it’s easy to note that cheaper options are out there, without the sacrifice on quality just as you saw with our examples above. Thanks to our custom-built CMS, we’re able to build our websites more efficiently, with less resources required and more accessibility for the user as a result. This decreases our fees across the board. Win-win.

如果您将这些数据与Havealook等其他机构提供的解决方案进行比较,很容易就会注意到有更便宜的选择,而不会像您在上面的示例中看到的那样牺牲质量。由于我们自定义构建的CMS,我们能够以更少的资源需求和用户更容易访问的结果更高效地构建我们的网站。这全面降低了我们的费用。双赢。

 

If you’d like to find out more about Havealook’s web design products and services, please get in touch on 400 876 1002. For more information on our pricing, head to this page: www.paichen.net.

如果你想了解更多关于有酷的网页设计产品和服务,请联系400 876 1002。有关我们定价的更多信息,请访问这个页面:www.paichen.net。

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